to help them with understanding the product direction and what needs to be delivered. That is why they will rely on people like business analysts, product managers, etc. The Product Owner however is not all knowing, if you find that person who knows all, hire them as it is very rare. The Product Owner is the ultimate decision maker, but because the product is delivered frequently, everyone involved has insight into the overall direction allowing for feedback and change. And because it is Scrum, those decisions are quickly delivered into the product, which allows for transparency and adaption. They decide what is the most valuable backlog items to deliver and they work with the team to shape the product. That doesn’t mean that a Product Owner is not influenced by different stakeholders, but ultimately they need to make the decisions. By having a single individual responsible for the product, that doesn’t mean they do all of the work, the Product Owner role removes a lot of inefficiencies that exist with group ownership. Scrum is very clear, there can only be one Product Owner. But, what happens in organizations that already have product managers? Who makes the ultimate decisions about the product? There Can Only Be One Product Owner? In Scrum, the person who has the ultimate responsibility for the product is called the Product Owner. Scrum has become the de-facto standard for how teams deliver software with some 12+ Million people using Scrum every day. And how organizations need to consolidate on one overall decision maker for the product, and that person should be engaged with the delivery teams as a representative of the business / customer. As a Product Owner and the CEO of I was invited to speak at ProductTank NYC earlier this year about the conflict between the roles Product Owner and Product Manager.
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